I was hired by Omikron and Groovygenie to redesign Sealoc, a nautical weather/sea forecast application for mobile and desktop. Broad use cases include multiple activities on tourism, fishing, or aquaculture.
I conducted extensive research, multiple user interviews, and thorough competition analysis to understand best practices on these types of apps.
My research was presented and shared with the rest of the product team using numerous workshops.
Working together, we expanded the product features- clever utilising information already available across multiple data points, aligning on interactions - produce cost effective design decisions and, finally, iterating on wireframes.
The final solution supports multiple metrics per area affected by variable sea depth across the Mediterranean Sea. The user can dive, cut, and slash across multiple levels of data. The paywall was designed as part of the user flow. Teasing the user with data blurred out to subscribe.
Accessibility compliance greatly affected the outcome, respecting WCAG 2.0 in interactions, fonts, and contrast.
This project taught me a lot about data visualisation, charts, and heat-maps.
I grew my design knowledge on how users interact with digital map products, by testing and observing.I expanded my design skills in delivering an appropriate amount of information without causing overwhelmingness to the user.
Being also a member of a cross-functional team further increased my communication skills.
- Workshops and stakeholder alignment
- Product UX Market Fit & User analysis
- User research and persona creation
- UX prototyping
- Product design mobile & web dashboard
- Design System with agnostic components system