Rethink TrainOSE
Rethink TrainOSE

Rethink TrainOSE

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UX Design Awards 2021 Nominated Finalist

 
Rethink TrainOSE is a concept app created as a capstone project. This product is a railway ticketing application. The user can book tickets, pick selected seats and explore train facilities like WIFI or breakfast. Also, the user can explore locations in Greece visitable by train, and plan more complex tips with intermediary stops. The complete UX checkout process is included with the prototype. The user can add the tickets bought in apple wallet but also, view them inside the app.

 
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UX Research and Design

 
 

Cognitive Walk-through & Heuristic Evaluation

Initially I conducted a cognitive walk through analysis and heuristic evaluation in existing TRAINOSE Website, and ticket purchasing process. By evaluating the existing solution gaps and discussing them with users, improvements that reflect existing user problems can be better solved.
 
 
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User Interviews

Series of semi structured interviews with users. This enabled me to better understand the user needs, the various user flows on how they purchase tickets, the issues they face when selecting railway tickets and things they like on various solutions.
 
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User Personas

Multiple Personas were created following the user research and interviews to better empathize with their behaviors and motives.
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Information Architecture & User Flow

User personas were used to design user flows and deliver a consistent Information Architecture. The Information Architecure was tested with the users through Optimal Workshop. The scenarios used to to test the IA were as follows
 
  • You want to buy a ticket
  • You want to discover the routes"
  • How do you file a complain”
  • Free browsing. What are you looking for?
     
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    Wireframes

    The results were essential for planning the ticket purchase process. Finally, as it turned out, the most important thing for someone to browse the trainOSE site is itinerary searches and ticket purchases.
     
    Initial iterations on various screens, and later iterations of the main screen
    Initial iterations on various screens, and later iterations of the main screen
    The second very important element is to easily locate the tickets when in need because this action can be done under a state of psychological pressure for the user (especially on mobile).
    Third and last is the possibility of direct communication with the call center, a need that gives a sense of security to the user and is imposed to facilitate customer support.
     
     
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    UI Design

    Initial UI design was white. It worked aesthetically but after consulting with "friends and family", co students and my professor the need to "push" more on the visual aesthetics and design options came up.
     

    Typeface Selection

    Helvetica was the way to go for choosing a font family. Many consider Helvetica a bona fide celebrity of the type world.
    Inspired from worldwide signage language. The typeface’s neutrality is what makes it go unnoticed most of the time, despite being liberally splashed across what feels like every sign, sticker and poster in many Western cities.
     
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    Colors and Iconography

    The colors respect the existing company branding. Graphical elements were designed compliant with the existing design scheme to ensure continuity.
     

    Custom Map and UI Interactions

    Map is essential for understanding the routes and the research showed it was extremely important for tourists. To help the user focus and relieve the noise of irrelevant information a special map of Greece was designed
     

    Conclusion

    Concluding the presentation of this design capstone- proposal for the digital presence of trainOSE. This proposal makes current the digital footprints of this company, empowering users and offers a complete solution tailored to their wishes.
    The biggest gain from the process was the research and the fact that continuous iterations improved the final result of the design proposal. No one can claim that this proposal is not subject to an improvement, the capstone's available resources, schedules, and constraints affected the final result.
     
    Another important part of the user experience is the micro-interactions shown inside the live demo, making it more lively.
     
    The writing of the present dissertation and the whole evolutionary process evolved me as a designer but also as a user experience analyst, opening new horizons for the future.
     
     

    Screens and Mockups

     
     
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    Prototypes

     
     

    Capstone Study list of deliverables

     
    • Cognitive Walkthrough and heuristic evaluation
    • User research and persona creation
    • Information Architecture and User Flows
    • Wireframes, User testing and Iterations
    • Screens mobile app
    • Extensive prototyping in Adobe XD
    • Design System compliant with Branding
    • Design Book
     

    Want to know more?

     
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