ComeTogether’s astonishing solution gives control of the entire ticket lifecycle to event organizers, fighting ticket scalping using blockchain under the hood of a simple and sexy user experience.

On top of that users are able to resell their tickets to other users in a ticket marketplace inside the app with event organizers receiving transaction fees from users. The transactions are secured using Blackchain protocol.

Cometogether's idea is brilliant. Fighting the ticket scalping with Blockchain was a great idea, to begin with! We all agreed that the product should be differentiated with strong UX skills to simplify the ticketing experience. A great user experience can differentiate a product from already established market leaders.

On top of that users should be able to resell their tickets to other users. Those users should be able to find their best price across multiple ticket offerings.

Finally, event organizers should receive transaction fees from users who resold their tickets and everything should be made in a clear, intuitive way under the blockchain protocol.

UX research included these main tasks:

We decided to focus on the needs of four main user types segments who could potentially interact with the App.

We decided to focus on the needs of four main user types segments who could potentially interact with the App.

The four main proto-personas in which we concluded:

After research and multiple user interviews, I organized a workshop with the stakeholders to align the team about the main needs, frustrations, and behaviors of our users.

The users should feel safe and trust the system despite their concerns about Blockchain versus traditional ticketing systems. They also needed to find matching events fast and easily. The event organizers should connect with proper event providers and venues. They wanted to complete venue booking from inside the app.

These are some of the facts that shaped the development of Proto - Personas

Affinity mapping exhibited that the worst moment for the overall journey is when the client pays for the ticket so we had to provide an experience like being part of a community, an event that is happening while he buys the ticket

We identified at least these different types of events

We concluded that each event type should have somewhat different aesthetics to reflect the mental state of the user.

As an example data excibitied that expecially for music events the app should be attractive to Gen Y and Millennials as primary audiences. Based on the existing branding guidelines I designed the corresponding iconography for the needs of the mobile.

Before going to wireframes we concluded to user flows and these were designed. User flows are used outside of graphical elements to make the team focus on the actual flow avoiding graphical distractions.

Information Architecture is important to assist the app in scaling as it evolves after MVP

The platform should serve a sense of differentiation but still remain simple and intuitive when selling tickets. Also, we identified that each persona needed a different environment.

The team wanted to transmit a feeling of belonging, party, and get together, attracted to Millenials. Based on the existing branding guidelines I designed the corresponding iconography for the needs of the mobile.

Lazaros Penteridis Co-Founder/CEO at ComeTogether June 23, 2021, Lazaros was a client of Konstantinos’